Luxury LA real estate brokerage Resident expands into Napa Valley

"As we spend more time here and build our life in this community, it became clear there was an opportunity to introduce our design-driven approach to how homes are marketed and experienced. Resident said its Napa Valley operation will mirror the approach used in Los Angeles, focusing on cinematic marketing branding and collaboration with local agents developers and homeowners."

"We're seeing buyers prioritize lifestyle and environment in a much more meaningful manner. In markets like Napa, there's a growing expectation that the real estate experience feels more like hospitality from how a home is presented to how clients are guided through the process."

"The company cited research pointing to continued strength in second-home and hybrid living markets since the pandemic, particularly in regions offering outdoor amenities, lower density and proximity to major metropolitan areas."

Resident, a Los Angeles-based luxury real estate brokerage founded by Jon and Lauren Grauman, has expanded into Napa Valley to capitalize on increasing buyer demand for lifestyle-oriented housing markets. The company reported over $200 million in closed and pending transactions with more than 50 deals in 2026. Resident's Napa Valley operation will replicate its Los Angeles approach, emphasizing cinematic marketing and collaboration with local agents and developers. The expansion reflects post-pandemic trends favoring second homes and hybrid living in regions offering outdoor amenities, lower density, and proximity to major cities. Luxury buyers increasingly expect immersive, hospitality-focused real estate experiences that prioritize lifestyle and environment throughout the entire transaction process.

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