On a Trip Across Northern Italy, Getting to Know the Artisans Keeping Tradition Alive
Briefly

The article highlights the significance of traditional craftsmanship in Italy, particularly in winemaking and truffle hunting in Piedmont. Guided by Daniele, a truffle hunter, the author witnesses the meticulous process essential for harvesting these delicacies, emphasizing the importance of memory and experience. Travel company Prior focuses on promoting artisans and their crafts through immersive experiences that connect travelers with local culture and heritage. This initiative, named Fatto a Mano, is a commitment to sustaining these age-old practices, ensuring they endure amid fast-paced modern life.
In an age in which the word fast commonly modifies fashion and food, it is more important than ever to preserve these time-honored approaches.
Daniele's slow, learned approach and careful hand are hallmarks of an older way of doing things, showcasing the importance of traditional craftsmanship.
Read at Conde Nast Traveler
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