""This project was an amazing, collaborative environment with such creative people and we all came together to try and portray the Lakers' impact, not only in LA but around the world," Natalia Bryant said. "Everyone has their own connection to the Lakers. "I hope those who already love this team watch this project and remember what that pride feels like. And if you're not a Lakers fan yet, I hope you watch this, and it makes you want to be.""
"The main marketing video features the likes of LeBron James, Luka Doncic, Magic Johnson and Shohei Ohtani, among others. That since has been followed by a social media video that focused on Freddie Freeman and Mookie Betts both wearing a Lakers cap while going through respective pregame drills at Dodger Stadium. Ohtani and his wife, Mamiko, attended a Lakers game last season and were each presented with custom jerseys."
Natalia Bryant made her creative directorial debut with 'Forever Iconic: Purple and Gold Always,' a promotional film for the Los Angeles Lakers. The film highlights the Lakers' cultural and global impact and features high-profile figures including LeBron James, Luka Doncic, Magic Johnson and Shohei Ohtani. Social media follow-ups spotlight Freddie Freeman and Mookie Betts wearing Lakers caps during pregame drills at Dodger Stadium. Ohtani and his wife, Mamiko, attended a Lakers game and received custom jerseys. Mookie Betts has attended several games since joining the Dodgers and has been a catalyst for LeBron James visiting Dodger Stadium.
Read at Dodger Blue
Unable to calculate read time
Collection
[
|
...
]