The Athletes Unlimited Softball League (AUSL) launches, marking a significant milestone in professional softball and women’s sports with partnerships from MLB and ESPN. AUSL aims to capitalize on the growing interest in women’s athletics, supported by strong ratings from the Women’s College World Series. Commissioner Kim Ng and CEO Jon Patricof assert that the league can attract new fans, while advisor Natasha Watley reflects on the personal significance of the moment, hoping for increased visibility and participation in women's sports for future generations.
"There's a lot of energy -- a lot of passion. I think this is a long time coming for the softball community."
"Softball is an absolute juggernaut on the TV front. There is a huge fan base out there and a lot of them still aren't aware that there's pro softball that they can watch and tune into."
Collection
[
|
...
]