The Claremont Resort & Club, a historic luxury hotel in Berkeley, has changed hands multiple times throughout its 110-year history. Recently, management shifted from Fairmont to HEI Hotels + Resorts, following a sale by Ohana Real Estate Investors. The hotel has dropped Fairmont branding to rectify public confusion with the Fairmont San Francisco. It features extensive amenities, including a private club and multiple dining options. Most employees, especially unionized staff, are assured job security, retaining their benefits during this transition.
The owners realized that after 110 years of history of the Claremont, that the name is bigger than a brand.
During Fairmont's run, it was officially known as the Claremont Club & Spa, a Fairmont Hotel, a name which confused a fair amount of people.
General Manager Edward Roe emphasized that guests shouldn't notice much difference after the transition, other than the removal of Fairmont branding.
Successorship provisions mean unionized employees will keep their wages, benefits, and protections, ensuring job security during the transition.
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