"In planning for construction of the Intuit Dome, Clippers owner Steve Ballmer wanted a building with an intense home-court advantage, emphasizing a desire to have the 'best home in all of sports.' He wanted to leverage technology and architecture to create an environment that would help the Clippers win."
"'We like to say that when you come to Intuit Dome that you're not a spectator. You're a participant,' Gillian Zucker, CEO of Halo Sports & Entertainment, stated. 'But when you're in the Swell, you really are a participant, and you've got a real role to play.'"
"Opponents shot 73.4% when facing The Wall last season. If those stats were for a team, they'd rank 30th in the league, strengthening The Wall's case as arguably the most unique part of any NBA arena."
The Intuit Dome, home of the LA Clippers, includes a distinctive feature known as 'The Swell,' which consists of 4,500 seats designed to create an intense home-court advantage. This section encourages fan participation, making them active contributors to the game atmosphere. Opponents have struggled with their shooting percentages when facing The Wall, which is part of The Swell. Clippers owner Steve Ballmer aimed to construct a venue that leverages technology and architecture to enhance the team's chances of winning.
Read at ESPN.com
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