Juventus is reportedly on the verge of re-establishing a partnership with Jeep as their primary kit sponsor after a year apart. The expected deal, valued at €25 million per season, is part of an effort to enhance the club's brand ahead of major competitions, including the Club World Cup in the summer. Alongside Jeep, Juventus will also have Visit Detroit as a secondary sponsor. The negotiations signal Juventus's strategy to secure long-term value through partnerships for the upcoming financial years.
According to a report from international news agency Reuters on Thursday, Juventus and Jeep are close to an agreement that will see the company return to the front of the Bianconeri's jerseys this summer as the primary kit sponsor.
Juventus will also have a secondary shirt sponsor in the form of Visit Detroit, the organization that serves as the tourism 'concierge' for the largest city in the state of Michigan.
The hope, as has been previously reported, is that the deal can be closed and Jeep will return to the front of Juventus' jerseys ahead of the Club World Cup in the United States this summer.
Juventus Football Club SpA confirms that some negotiations have been started with partners of primary standing for amounts substantially in the range of those envisaged in the Strategic Plan for the 2025/2026 and 2026/2027 financial years.
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