"A delay in filing paperwork led the United States Patent and Trademark Office to suspending Tesla's application to register the Cybercab trademark ahead of the vehicle's launch. The reason? Someone else beat them to the punch. Photo by: Tesla According to a government filing spotted by Electrek, a french beverage company called Unibev filed for the Cybercab trademark several weeks ahead of Tesla, meaning that it's first in line. Unibev even applied to use the name for vehicles, just like Tesla did."
"It turns out that when Tesla unveiled the Cybercab on October 10, 2024 and CEO Elon Musk name-dropped the product, Tesla hadn't yet actually filed a trademark application. Unibev decided to move in and filed for the trademark itself nearly three weeks later on October 28. Tesla filed with the USPTO the following month. "Action on this application is suspended until the prior-filed application(s) below either registers or abandons," the USPTO wrote in a letter to Tesla."
"The USPTO requires that trademarks be distinct, have no conflicts with other trademarks, used in commerce (or has intent to be) and has the capability to be a "source identifier"meaning that consumers can easily pinpoint that word to a brand. Because Unibev filed for the trademark ahead of Tesla's registration, it takes precedence and, if granted, Tesla's use of Cybercab wouldn't tick at least one of those boxes."
Tesla unveiled the Cybercab on October 10, 2024 but had not filed a trademark application at that time. French beverage company Unibev filed for the Cybercab trademark on October 28, before Tesla submitted its USPTO application. The USPTO suspended Tesla's application pending the outcome of Unibev's prior-filed application, which takes precedence if registered. USPTO rules require trademarks to be distinct, free of conflicts, used in commerce or intended to be, and capable of functioning as a source identifier. If Unibev's application registers, Tesla's use of the Cybercab name could fail those requirements.
Read at insideevs.com
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