Duke University is considering legal action against HBO over the representation of its logo on a character's T-shirt in the series 'White Lotus'. This case raises critical questions about the intersection of trademark rights and creative expression in media. Legal experts analyze the implications of the Rogers test, which may exempt artistic works from trademark infringement claims if they are not explicitly misleading. The outcome could have significant repercussions for studios regarding the use of branded merchandise in creative content.
The legal question revolves around whether HBO's use of the Duke University logo in 'White Lotus' constitutes trademark infringement, sparking debate over creative expression versus trademark rights.
Duke University claims that the representation of its trademarked logo on the character's T-shirt could mislead viewers into thinking the university endorses the content of the show.
Experts discuss the application of the Rogers test, which determines if artistic works exempt studios from trademark claims when it comes to expressive works.
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