""My team and I want to know that when my voice or likeness is ever used, it's because I approved and signed off on it," the actor told the Wall Street Journal in January."
"The filing represents a novel legal strategy to combat unauthorized AI-generated content, addressing a critical gap in protections as artificial intelligence can manipulate voices and likenesses into false endorsements or deepfakes."
Taylor Swift's company, TAS Rights Management, filed three trademark applications for soundbites of her voice and an iconic image from her Eras tour. This move aims to enhance her intellectual property protections amid rising concerns over unauthorized AI-generated content. Other celebrities, including Matthew McConaughey, are also securing trademarks for their voices and images, establishing a protective framework in response to the evolving threats posed by AI exploitation in the entertainment industry.
Read at Los Angeles Times
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