"Taylor Swift has been at the center of AI imitation controversies for years, and now, she's become the latest celebrity who's escalating attempts to protect herself from AI copycats."
"In trademark applications filed last week, Swift's team asked for protection for two phrases spoken by the singer: Hey, it's Taylor Swift and Hey, it's Taylor."
"The trademark applications, filed by TAS Rights Management on behalf of Swift, include audio clips of Swift saying the two phrases as part of a promotion for her latest album."
"Though Swift's team hasn't said that the trademarks are meant to protect against AI fakes, the implications are clear."
Taylor Swift is taking legal steps to protect herself from AI imitations by filing trademark applications for specific phrases she uses. The applications include audio clips of her promoting her latest album and a trademark for a photo of her performing. These efforts reflect the ongoing challenges celebrities face in the intersection of technology and legal protections against unauthorized reproductions. Swift's team has not explicitly stated that these trademarks are solely for combating AI fakes, but the implications are clear.
Read at The Verge
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