"Taylor Swift's trademark applications include sound trademarks for her voice saying 'Hey, it's Taylor Swift' and 'Hey, it's Taylor.' The visual trademark features her holding a pink guitar on a pink stage."
"Legal expert Josh Gerben theorized that these trademarks are designed to protect Taylor from threats posed by artificial intelligence, which could challenge her control over her voice and likeness."
"Right of Publicity laws offer some protection against unauthorized use of a celebrity's likeness, but trademark filings like Swift's can provide additional safeguards."
"Swift has previously been a target of AI misuse, with pornographic deepfake images of her circulating online, highlighting the need for stronger protections."
Taylor Swift has filed three trademark applications with the U.S. Patent & Trademark Office to safeguard her voice and image. Two applications are for sound trademarks of her voice saying specific phrases, while the third is a visual trademark featuring her holding a pink guitar. These filings aim to address concerns regarding artificial intelligence potentially misusing her likeness. Legal experts suggest that these trademarks provide additional protection beyond existing publicity laws, which already offer some safeguards against unauthorized use of a celebrity's image.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]