"Joseph Failla claims that his father, Vincent Failla, purchased the trade name G. Pollio & Sons and the company's goodwill in 1967 for $5,000. He alleges that corporate successors later exploited the Polly-O name without compensating the family for the reputation built over decades."
"Failla's lawsuit contends that the buyers of the Polly-O brand benefited from his family's labor while never paying for the intangible value created by his father, who helped establish the brand's Brooklyn image."
Joseph Failla has filed a lawsuit in Brooklyn federal court seeking $1.5 billion, claiming his late father contributed to the Polly-O cheese brand's reputation. Failla alleges that his father purchased the trade name and goodwill in 1967 for $5,000, but corporate successors exploited the brand without compensating the family. The Polly-O brand, which began in 1899, has evolved into a national seller of cheese, yet Failla argues that the family's contributions have been overlooked and unremunerated.
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