Opinion: AI's free ride on creative labor is undermining the marketplace
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Opinion: AI's free ride on creative labor is undermining the marketplace
"OpenAI's new Sora 2 can generate movie-quality video from a text prompt. It's a remarkable technological leap and a breathtaking moral one. Reports across Hollywood show that Sora has been trained on massive libraries of film, television and visual media. Those works were created, financed and protected under copyright law. None were offered up as free fuel for an algorithm that now threatens to replace the people who made them."
"This isn't innovation. It's creative arbitrage, and it's hollowing out the incentives that keep artistic markets alive. Charles Rivkin, the chairman of the Motion Picture Association, put it plainly: You can't build a new business model on stolen property. He's right. The rules that protect ownership aren't outdated relics; they're the foundation of capitalism. Without enforceable property rights, we don't have a free market. We have digital squatting. The champions of unfettered AI talk as though copyright law is a nuisance, something quaint and obsolete. They argue that because their systems are learning, not copying, no harm is done."
OpenAI's Sora 2 produces movie-quality video from text prompts after being trained on vast libraries of film, television and visual media that remain copyrighted. Those works were created, financed and legally protected yet were used without permission as training data. The replication of creative styles and content threatens filmmakers, writers and independent creators by enabling rapid duplication and monetization by companies that did not fund original production. Agencies warn of significant risks to livelihoods. The practice erodes enforceable property rights, weakens market incentives for creative production, and amounts to digital squatting rather than legitimate innovation.
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