"Oscar-winning actor Matthew McConaughey trademarked Alright, alright, alright, his popular catchphrase from Dazed and Confused, in order to protect against possible AI misuse."
"My team and I want to know that when my voice or likeness is ever used, it's because I approved and signed off on it, he said in a statement. We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world."
"In a world where we're watching everybody scramble to figure out what to do about AI misuse, we have a tool now to stop someone in their tracks or take them to federal court, attorney Jonathan Pollack said in a statement."
Matthew McConaughey trademarked the catchphrase 'Alright, alright, alright' along with broader protections for his image and voice to guard against AI misuse. Eight separate trademark applications were recently approved by the U.S. Patent and Trademark Office. The trademarks establish legal standing to pursue enforcement and litigation if unauthorized uses occur. The legal move is described as pre-emptive but provides a clear mechanism to stop misuse or sue in federal court. McConaughey emphasized the desire for consent and attribution as norms for any use of his voice or likeness. He and Michael Caine signed exclusive AI deals with ElevenLabs in November.
Read at www.mercurynews.com
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