"alright, alright, alright,"
"We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world,"
Matthew McConaughey filed trademark applications to block AI companies from using his likeness and voice without permission; the US Patent and Trademark Office approved eight so far. The trademarks cover specific short video and audio clips, including him staring, smiling, talking, a video on a porch, and an audio recording of his catchphrase "alright, alright, alright." Existing law already prohibits selling someone's likeness, but rules are unclear about AI use and what constitutes commercial use. His lawyer acknowledged uncertainty about how courts would rule, but the filings aim to deter unauthorized AI use. McConaughey invests in ElevenLabs and seeks consent and attribution norms.
Read at Engadget
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