Jaguar Land Rover has threatened legal action against National Rail regarding the use of the terms 'rover' and 'ranger' for rail tickets, claiming the terms infringe on its Range Rover trademark. A cease-and-desist letter was issued to the Rail Delivery Group, which oversees the National Rail website. Train operators have been instructed to remove these references. While JLR has indicated it will not pursue legal action against compliant retailers, discussions continue regarding compliance with intellectual property law amid a backdrop of scrutiny over the company’s branding efforts.
Jaguar Land Rover has issued a cease-and-desist letter to the Rail Delivery Group, demanding the removal of the terms 'ranger' and 'rover' from rail tickets due to trademark infringement.
Rover tickets, which allow unlimited rail travel for a week, pre-date the Range Rover by more than a decade, with the first All-Line Rail Rover ticket introduced in the 1950s.
The Rail Delivery Group has advised operators they may rebrand 'ranger tickets' and 'rover tickets', assuring compliance with intellectual property law while working with JLR.
JLR faces scrutiny over its rebranding efforts, with notable criticism from US President Donald Trump regarding a recent advert and claims of the company being in 'absolute turmoil'.
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