"And he is wary of giving away too much without clear value in return. TMB - which owns brands like Reader's Digest, Taste of Home, and user-generated video licensing company Jukin Media - doesn't want to give LLMs wide access to its content. "We just don't want to hand over the keys," said Salamon at Digiday's Publishing Summit in Miami, Fl., in September."
"So far, the only AI company TMB has a deal with is Prorata, which gives half of its total revenue to publisher partners on a recurring basis, depending on how often their content powers AI responses. So far, TMB hasn't made any revenue from that deal, Salamon said. But Salamon understands the significance of these deals for the future of TMB's business. "It's existential in terms of: which direction do we want to go and where do we not want to go," he said."
Trusted Media Brands is negotiating AI licensing deals with major tech firms but is not signing contracts due to concerns over scope and control. Major tech companies are seeking broad access to publisher content, creating tension about how much content LLMs should access. TMB owns Reader's Digest, Taste of Home, and Jukin Media and is unwilling to give wide LLM access or "hand over the keys." The only active deal is with Prorata, which shares half its total revenue with publisher partners based on usage, though TMB has not yet received revenue. TMB is monitoring pay-per-usage models, control terms, and ongoing copyright litigation involving publishers and AI companies.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]