"I had a false sense of security... It gave them the right for my name to be trademarked because it was the name of the collection."
"I was bringing in licensing deals and getting influencer opportunities... I'd outgrown my original position. A reset needed to happen."
"A federal judge ruled... that I could no longer use my name in any business... because of ownership of using the trademark."
"JLM Couture filed for Chapter 11 bankruptcy and announced in a news release that they would be restructuring their business."
Hayley Paige, a bridal designer, faced a harsh reality when her contract with JLM Couture led to losing rights to her own name and brand. Originally starting her career in 2011, she built a popular bridal brand but encountered major legal issues by 2020, including a lawsuit from JLM claiming trademark infringement. Despite feeling victimized by a federal ruling against her, JLM Couture filed for Chapter 11 bankruptcy in October 2023, prompting reevaluation and restructuring of its business.
Read at www.nytimes.com
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