Hayley Paige, a bridal designer, faced a harsh reality when her contract with JLM Couture led to losing rights to her own name and brand. Originally starting her career in 2011, she built a popular bridal brand but encountered major legal issues by 2020, including a lawsuit from JLM claiming trademark infringement. Despite feeling victimized by a federal ruling against her, JLM Couture filed for Chapter 11 bankruptcy in October 2023, prompting reevaluation and restructuring of its business.
I had a false sense of security... It gave them the right for my name to be trademarked because it was the name of the collection.
I was bringing in licensing deals and getting influencer opportunities... I'd outgrown my original position. A reset needed to happen.
A federal judge ruled... that I could no longer use my name in any business... because of ownership of using the trademark.
JLM Couture filed for Chapter 11 bankruptcy and announced in a news release that they would be restructuring their business.
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