"This trademark filing is a first of its kind because a sitting president is filing a trademark application through his private company for a name that's going to go on a public building in an honorary capacity."
"DTTM's broad range of trademark claims represented a 'shotgun approach' that's like throwing stuff at the wall and waiting to see what will stick, with the option to cancel elements later."
"The bill DeSantis signed requires a legal agreement licensing Trump's name for the airport, at no cost, for a variety of purposes. It takes effect July 1."
"That means the mark owner will be able to exert some control over the way the mark is used."
DTTM filed three trademark applications for 'President Donald J. Trump International Airport' and 'Donald J. Trump International Airport,' covering airport construction, repairs, and various merchandise. This unprecedented move involves a sitting president's private company seeking trademarks for a public building. Trademark experts describe the approach as broad and experimental, with potential for selective cancellation of claims. A new bill requires a legal agreement for licensing Trump's name at the airport, allowing control over its usage, effective July 1.
Read at Axios
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