Digest: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright
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Digest: ChatGPT Ads Manager Opens to All US Advertisers; Amazon Targets Supply Chain; Publishers Sue Meta Over AI Copyright
"OpenAI is accelerating the build-out of its advertising business, rolling out a self-serve ads manager in beta to US advertisers of all sizes. The company has removed its previous USD$50,000 minimum spend requirement to attract smaller brands. The expansion marks a significant shift from its initial closed testing phase, opening ChatGPT advertising to a broader mix of SMBs, startups, global brands, and agency groups."
"Amazon is expanding its logistics ambitions by opening its distribution, parcel delivery, and fulfilment network to external businesses. The launch of Amazon Supply Chain Services extends capabilities already used by hundreds of thousands of sellers and now targets a broader range of industries, with early adopters including Procter & Gamble, 3M, Lands' End, and American Eagle Outfitters."
"OpenAI is developing more advanced capabilities such as third-party measurement and cost-per-action (CPA) bidding features widely seen as essential for maturing ad platforms, though timelines and partners have yet to be confirmed."
OpenAI is expanding its advertising platform by launching a self-serve ads manager in beta to US advertisers of all sizes, removing its previous $50,000 minimum spend requirement to attract smaller businesses. The company is developing advanced capabilities including third-party measurement and cost-per-action bidding while maintaining cautious rollout with ads limited to lower-risk categories. Amazon is extending its logistics capabilities through Amazon Supply Chain Services, opening its distribution, parcel delivery, and fulfillment network to external businesses and industries beyond its seller ecosystem. Early adopters include major companies like Procter & Gamble and 3M. Meanwhile, publishers are suing Meta over copyright claims related to AI training data usage.
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