Billy McFarland auctioned the intellectual property, trademarks, and assets for Fyre Fest on eBay for $245,300 after a prior sales deal fell through. The auction started at one cent and was successful, allowing the winner to gain control of the brand name, trademarks, social media accounts, and various marketing materials. Additionally, they will receive documentary footage and options for a Caribbean festival location. McFarland noted that the buyer could leverage the brand for festivals, merchandise collaborations, and more, although he still owes $26 million to initial investors.
Billy McFarland has successfully auctioned off the intellectual property, trademarks, and assets for Fyre Fest on eBay for $245,300 after a previous sale deal fell through.
The successful auction included control of the Fyre Fest brand, trademarks, social media accounts, marketing materials, and documentary footage, among other assets.
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