
"Analysis by Nexthink, released just weeks before Microsoft cuts off support for Windows 10, found maintaining custom versions of the operating system could cost in excess of $7.3 billion globally. While businesses can choose to pay for extended support, this will set them back $61 per device for the first year. That price then doubles every year, for a maximum of three years, further compounding costs."
"Enterprises and consumers alike have been moving away from Windows 10, albeit slowly, Nexthink found. Researchers at the company observed a 33% decrease in Windows 10 devices between 19 May 2025 and 1 August. Figures from Statcounter also show the operating system still holds a 43% market share, with Windows 11 only recently overtaking it in popularity."
"With this in mind, Nexthink said organizations need to ramp up efforts to switch operating systems ahead of the deadline, as failing to do so puts them at risk of cyber threats like malware and ransomware. From a productivity perspective, failing to upgrade also has a marked impact on business efficiency, Nexthink noted. Similarly, partial upgrades can create their own issues, causing friction across teams due to "inconsistent experiences" between the two operating systems."
Maintaining custom Windows 10 installations could exceed $7.3 billion worldwide. Extended support costs start at $61 per device in the first year and double each subsequent year for up to three years. Adoption of Windows 11 is increasing while Windows 10 device counts fell 33% between 19 May and 1 August 2025. Windows 10 still retains roughly 43% market share, leaving an estimated 121 million devices on the OS by the 14 October deadline. Remaining on Windows 10 increases exposure to malware and ransomware, reduces business efficiency, and creates inconsistent experiences when upgrades are only partial.
Read at IT Pro
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