The article emphasizes the need for equal urgency from both marketing professionals and IT departments in securing business technologies, particularly through the use of encryption in content management systems (CMS). Encryption serves as a strong protective measure for sensitive data within CMS, which often houses a significant amount of user and client information. Incorporating encryption not only enhances internal stability but also fosters trust with clients while reducing financial risks associated with potential breaches, which are becoming increasingly costly.
Marketing professionals and IT departments should have equal urgency when securing their business technologies.
Encryption is like installing an additional, stronger password on digital content.
Content management systems contain copious amounts of user and client data, making them essential for robust cybersecurity.
Cybersecurity professionals must revise their strategies continuously as encryption methods keep evolving.
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