"Three years ago, we would spend hours asking ourselves if we were heading in the right direction, and 80% of the time, it felt like we weren't,"
"At the beginning, we constantly questioned whether the market needed our solution, whether it would be too hard to integrate into larger systems, or if customers would adopt it," he recalled. "Developing a new approach was difficult; people are used to installing certain agents on machines, but they don't like doing it."
"After joining NetApp post the Spot acquisition, I experienced first-hand how difficult cloud security really is," Shachar said. "The security team would scan our environment and report issues, but they lacked critical context. Coming from a DevOps background, we (Shachar and his team) understood the infrastructure deeply, while security teams often didn't know how APIs we"
Upwind Security developed an inside-out "runtime" cloud security approach that prioritizes alerts and remediation around active services in real time. The platform leverages internal signals such as network requests and API traffic to provide context that helps security teams distinguish urgent risks from lower-priority issues. The founding team previously built and sold Spot.io to NetApp, which exposed gaps in traditional security tooling that lacked operational context. Early adoption challenges included doubts about market need and resistance to installing agents. The company secured major customers and reached a $1.5 billion valuation following a $250 million Series B.
Read at TechCrunch
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