Trust is dead. Can the 'Chief Trust Officer' revive it?

"Who do you trust? If you're like most Americans, you might not have a lot of faith in government, business, the media, or other Americans, as each has seen declines in trust over decades. Add data breaches, convincing AI deepfakes, and a lack of transparency around how tech works and business operates, and it's easy to see why America is in a full-blown trust crisis."

"To try to repair the rift, some companies have added a new executive to the ever-bloating C-suite that has recently become home to chief experience officers, chief diversity officers, and chief medical officers. The latest addition: the chief trust officer. This small but growing cohort of tech experts is charged with working to protect data, answering questions around the efficacy and safety of AI, and building trust."

Trust in government, business, media, and fellow citizens has declined for decades, intensified by data breaches, AI deepfakes, and opaque technology and business operations. Companies are adding chief trust officers to C-suites to proactively protect customer data, address AI efficacy and safety concerns, and rebuild trust. The chief trust officer role blends technical, communicative, and innovative responsibilities and differs from the historically reactive chief information security officer by moving cybersecurity into the business side. The role requires more than compliance checklists to convince customers, and it confronts the growing difficulty of measuring reality and defining trust boundaries in the age of AI.

Read at Business Insider