"Decades after selling Americans on the idea of jumping through transactions with online strangers, Craig Newmark is trying to get them to hold off on clicking through. Last September, the Craiglist founder-turned- philanthropist and tech-policy activist launched Take9, a program pushing a nontechnical response to the complex problems of online scams and frauds. Traditionally, security advice has focused on tools: Install security updates promptly, use a password manager, enable multifactor authentication, and upgrade to passkey logins if you can."
"But phishing scams, misinformation campaigns, and other digital attempts to part people from their money, or their account credentials, evolve constantly. They usually retain one common element, though: They aim to provoke a response rooted in fear or anger, not thought. In fewer words, they're targeting your lizard brain. Take9's advice doesn't involve any software or settings: Simply take a nine-second pause and think before you click, download, or share."
Craig Newmark launched Take9 to promote a simple, nontechnical approach to combating online scams and frauds. The program urges individuals to pause for nine seconds before clicking, downloading, or sharing to disrupt impulsive responses. Traditional security guidance emphasizes technical tools like updates, password managers, multifactor authentication, and passkeys, but social-engineering attacks constantly evolve and target instinctive reactions driven by fear or anger. Take9 focuses on ordinary users rather than professionals, aiming to give people a straightforward habit that helps protect their accounts, finances, and families from phishing, misinformation, and other digital manipulations.
Read at Fast Company
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