There are no rules': spotlight on Gossip Goblin as AI film-making enters new era

"One day last week, an actor, director and composer squeezed into a tiny studio booth to record a voiceover for their next AI release. Critics disparage AI movies as automated slop or cheating, and fume at what they claim to be industrial-scale copyright theft. But this had a distinctly homespun feel, the little team fussing over a monologue by a poetic Scottish gorilla inhabiting a transhumanist cyberpunk universe."

"Gossip Goblin's speciality is grotesque and satirical sci-fi shorts that riff on the absurdities and anxieties of the technological zeitgeist, all knocked together at low cost in London's Stockholm apartment using off-the-shelf AI tools and with a team of eight collaborators dotted across Europe. But this is no longer a hobby. Heavyweight LA talent agents, movie producers, screenwriters, studios, streamers and A-list actors are clamouring to get involved, with some leading Hollywood players boarding flights to Stockholm in the coming weeks."

"I have found myself at the inception of a new thing where there are no rules,' says Zack London. Photograph: Rebecka Uhlin/The Guardian Gossip Goblin's speciality is grotesque and satirical sci-fi shorts that riff on the absurdities and anxieties of the technological zeitgeist, all knocked together at low cost in London's Stockholm apartment using off-the-shelf AI tools and with a team of eight collaborators dotted across Europe."

A small Stockholm-based AI filmmaking outfit is producing grotesque, satirical sci-fi shorts using off-the-shelf AI tools and a distributed team. Voiceovers are recorded in tiny studio booths, including monologues for an AI release set in a transhumanist cyberpunk universe. The work is made at low cost in a home apartment, but audience growth has accelerated rapidly, reaching hundreds of millions of views. Critics call AI movies automated slop and accuse them of industrial-scale copyright theft. Despite this, major industry figures, including agents, producers, studios, streamers, and A-list actors, are seeking involvement, with some planning travel to Stockholm. Notable filmmakers have praised the emotional presence of AI-generated performances.

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