Artificial intelligence sparked debate among jury members at Cannes, with Cannes imposing limits and artists warning about dangers. The Cannes Market and industry response diverged, showing a rush of Chinese films made with AI and some Western projects embracing it. A veteran sales agent noted that earlier AI use was hidden, while now it is openly promoted and used as a sales pitch, especially by some countries. At the Cannes Market’s China Night gala, attendees toured AI and extended reality experiences, including a robot on La Croisette. Screenings featured AI-generated Chinese animated and documentary films, followed by panels such as “When AI Intervenes, Who Is the Author?” with filmmakers and producers.
"A year ago some people used AI but were ashamed to admit it. Today they don't even hide it. And some countries, like China, are using it as a sales pitch."
"Attendees were taken on a tour through worlds of artificial intelligence and extended reality, and one of the robots from Magic Lab strolled along La Croisette. The event was not organized by just anyone, but by the China Film Administration, China Film Group Corporation, the China Film Producers Association, and Chinese acquisition, investment, and production company Wing Sight. In other words, the state."
"Footage from those AI-created films was screened: The Reunion Journey, promoted as China's first animated film with content generated by artificial intelligence, and Legends of the South, presented as the country's first documentary containing AI-generated material. Accompanying the screenings were several panels, including one titled When AI Intervenes, Who Is the Author? with filmmaker Li Shaohong and Sebastien Raybaud, producer of Greenland and its sequel."
Read at english.elpais.com
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