The article discusses the evolution of film sequels, noting a shift from simple sequels to complex franchise expansions including legacy-quels, spinoffs, and prequels. This trend, spearheaded by figures like Kathleen Kennedy of Lucasfilm, has transformed iconic franchises like Star Wars into expansive universes. While this approach aims to meet perceived audience demand, it also risks diluting the uniqueness of the original content, as casual fans may not embrace the growing number of related titles. The situation reflects a broader industry shift towards maximizing IP potential.
Today, studios expect more than just sequels; they want legacy-quels that combine new characters with beloved ones, expanding franchises beyond simple sequels.
Kathleen Kennedy's influence on the Star Wars brand has been significant, but her tenure has also led to an overwhelming quantity of Star Wars content.
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