Mubi, an indie streaming platform, raised $100 million from Sequoia Capital, but this funding has prompted a backlash from its audience. Subscribers boycotted the service upon discovering Sequoia's investments in Israeli defense, particularly the firm Kela connected to military operations in Gaza. Even after Mubi's public relations attempt, social media is filled with criticisms and Palestinian symbols, indicating a complex relationship between financing and ethical concerns within the indie film sector. The incident emphasizes the broader implications of financial choices in shaping artistic communities.
Mubi's growth has been remarkable, leaping from 100,000 to 20 million subscribers in less than a decade, enabled by breakout hits and a loyal base of cinephiles.
Despite Mubi's public statement addressing the backlash, the company's social media flooded with Palestinian flags and subscription cancellations after Sequoia Capital's ties to Israel were revealed.
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