The 2022 film Barbarian, directed by Zach Cregger, stands out for its blend of suspense and unpredictability, particularly in exploring themes related to women's safety and trust. The movie begins with Tess's unease at sharing an Airbnb with Keith, leading to deeper mysteries as the narrative unfolds. Its originality has sparked interest in Cregger’s upcoming project, Weapons, which is marketed as a sprawling horror epic. Anticipation builds with its teaser trailer and the intriguing promotion through a fake news website, highlighting the film’s unique approach in the horror genre.
When hit movie theaters in the fall of 2022, it had an electricity that plenty of movies since have tried and failed to recapture.
Smartly, Cregger did not immediately plan a fast-turnaround sequel to Barbarian; it almost functioned as that, with its own (less thrilling) pivots.
Cregger's own follow-up project Weapons became an object of great interest, especially within the horror fandom.
The only other piece of marketing out there so far is a fake, intentionally homemade-looking website called Maybrook News.
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