The script for 'Sinners', directed by Ryan Coogler and starring Michael B. Jordan, created a significant buzz in Hollywood with its intriguing mix of genres and themes. Set in Jim Crow-era Mississippi, the film featured blues music, occult elements, and a cast of unique characters. With a $90 million asking price, studios competed vigorously for the project but were confronted with Coogler's rare demands, including final cut, first-dollar gross, and a reversion of ownership rights 25 years after release, which only Warner Bros. accepted. This unusual deal highlights the evolving dynamics of creative control in Hollywood.
Directors owning their own movies is the opposite of business as usual - and to studios, cause for freaking out.
As one studio after another began clamoring to pay Sinners's $90 million-ish asking price, the director's agents at WME notified them of a few strings attached.
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