Marvel Studios' new release, Thunderbolts, has faltered at the box office, raising questions about the franchise's current appeal. Despite the film's strong reviews, celebrity-loaded cast, and an innovative marketing strategy, it has not resonated with audiences. With production and marketing costs nearing $275 million, the film's global earnings of $371 million fall short of the estimated $425 million needed for break-even. Although it underperformed, the film may still set the stage for future Marvel movies, particularly the introduction of the New Avengers and key scenes involving the Fantastic Four.
There's no such thing as a sure thing in Hollywood. Just ask Marvel Studios, now resembling a busted slot machine in Skegness.
With a production and marketing tab pushing $275m, Thunderbolts needed to soar like Iron Man.
Despite strong reviews and a star-studded cast, audiences couldn't be bothered to find out what all the fuss was about.
The reality is that Thunderbolts sets up far more monumental Marvel installments, part of the teasing arrival of the New Avengers.
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