"Cannes director Thierry Fremaux came out strongly against AI and its effect on the industry where job losses are mounting for dubbing artists and translators, while writers and actors fear for their livelihoods. "What is certain... is that here in Cannes, we stand with the artists, we stand with the screenwriters and we stand with everyone in these professions, with actors and voice actors alike," he told a news conference on Monday."
"He suggested that in the future films could be given labels like those for organic food and wine, and "we will say 'this film has been made without artificial intelligence'". Nonetheless, the festival announced Monday that it had signed a multi-year sponsorship deal with social media giant and AI technology investor Meta."
"Mark Zuckerberg-owned Meta is at the heart of a brewing controversy about the latest film from Oscar-winning "Traffic" director Steven Soderbergh, which will premiere in Cannes. Soderbergh partnered with Meta to obtain AI-generated video of late Beatles songwriter John Lennon and his wife Yoko Ono for his documentary "John Lennon: The Last Interview"."
"The use of AI was central to the 2023 strikes that shut down Hollywood, as actors and writers warned that unchecked technology threatened the industry. Thousands of French actors and f"
Cannes Film Festival opens its annual showcase in France with 22 films competing for the Palme d’Or. The prize last year went to the Iranian political film “It Was Just an Accident.” Off-screen issues dominate, especially how to respond to AI-driven disruption and Hollywood’s decision not to attend. Cannes director Thierry Fremaux criticizes AI’s impact on jobs for dubbing artists, translators, writers, actors, and voice actors. He proposes future labeling for films made without artificial intelligence. The festival also signed a multi-year sponsorship deal with Meta, an AI technology investor. Meta is linked to controversy involving Steven Soderbergh’s documentary using AI-generated video of John Lennon and Yoko Ono.
Read at The Local France
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