"Following a flurry of online backlash, AMC Theaters said it would no longer allow an AI-generated short film to be shown at its US locations, in the latest example of the mounting resistance to AI's encroachment on the arts."
"This content is an initiative from Screenvision Media, which manages pre-show advertising for several movie theatre chains in the United States and runs in fewer than 30 percent of AMC's US locations. AMC was not involved in the creation of the content or the initiative and has informed Screenvision that AMC locations will not participate."
"The short film, Igor Alferov's "Thanksgiving Day," won first prize at the inaugural Frame Forward AI Animated Film Festival last week. Part of the prize involved getting a national two-week run in theaters with several major chains, including AMC."
AMC Theaters reversed its decision to show Igor Alferov's AI-generated short film "Thanksgiving Day" at US locations after significant online backlash. The film won first prize at the inaugural Frame Forward AI Animated Film Festival and was scheduled for a two-week national theatrical run during pre-roll advertising. Following public outcry, AMC distanced itself from the decision, clarifying that Screenvision Media, which manages pre-show advertising for multiple theater chains, initiated the distribution. AMC stated it was not involved in creating the content and informed Screenvision that AMC locations would not participate. The incident reflects growing resistance to AI's expansion into creative industries and demonstrates audience pushback against artificial intelligence-generated entertainment.
#ai-generated-content #movie-theater-distribution #public-backlash #artificial-intelligence-in-entertainment #consumer-resistance
Read at Futurism
Unable to calculate read time
Collection
[
|
...
]