In a pre-release interview for "28 Years Later," writer Alex Garland and director Danny Boyle discussed the challenges of getting original films made in today's market. They revealed that studios are increasingly leaning towards sequels for financial security, which has led to diminishing returns for franchises. Garland pointed to Marvel's impact, suggesting oversaturation in the market makes it harder for unique stories to find a place, despite past successes of sequels making significant profits. They acknowledged the balancing act facing the entertainment industry.
Boyle emphasized that studios are guided by profit, "they're alert to what works, and so they tend to lean on sequels if they can, because it gives them a measure of security."
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