Sam Nicoresti won the Edinburgh comedy award for Baby Doomer, a show based on a humiliating department store changing-room incident. Nicoresti became the first transgender winner after prior near-misses and received 10,000 in prize money, joking the win would help pay for an upcoming wedding. Ayoade Bamgboye won the 5,000 best newcomer prize for Swings and Roundabouts and was in tears on receiving the award. Comedy Club 4 Kids received the Victoria Wood award on its 20th anniversary. The ceremony was hosted by Amy Gledhill and featured former winners in character. Nica Burns praised the winners as bold and deeply connected to audiences.
The Edinburgh comedy award, the annual Oscar of comedy given to the best show at the fringe, has been won by Sam Nicoresti for Baby Doomer, which is based around a humiliating experience in a department store changing room. The Birmingham standup becomes the first transgender winner of the prestigious award after near-misses for Jordan Gray in 2022 and Eddie Izzard 34 years ago.
The director of the comedy awards, the West End theatre producer Nica Burns, said: Our 2025 winners capture the spirit of comedy right now: bold, brilliant and deeply connected to audiences. In different ways, they've each created shows that feel utterly of this moment, sparking laughter while saying something lasting. Together, they remind us why the fringe matters, a place where the freshest voices can shine.
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