"Name: 365 buttons. Age: New. This is a 2026 thing. What kind of a thing? Is it like the song 99 Red Balloons by the German band Nena from the 1980s? Not really (though it can be if you want it to). It's kind of a philosophy of life. Sounds intriguing, if a little confusing can you explain please? Hey, it only has to make sense to me for me to do it and I don't feel like explaining it to anyone else."
"So Tamara posted under the handle @flylikeadove on someone else's video about rebranding for the new year. And what did Tamara, AKA @flylikeadove, have to say? I'm getting 365 buttons, one for each day, because I want to do more stuff and I'm scared of time, so I want to be more conscious of it. That seems to be about marking time with something physical in order to be more productive."
A TikTok user named Tamara originated a New Year idea about collecting 365 buttons, one for each day, to become more conscious of time and encourage doing more. The practice frames buttons as tangible markers to track days and motivate daily action rather than being primarily about the objects themselves. Social media participants debated which kinds of buttons to use, from fastening buttons to badge-style or even chocolate. The guiding principle became personal meaning: the system only needs to make sense to the individual practicing it. The meme grew rapidly on TikTok as a simple, customizable philosophy of life.
Read at www.theguardian.com
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