"In 1953, over one frenetic weekend, Walt Disney and artist Herb Ryman created the first glimpse of what Disneyland would eventually become. The ten-page brochure they produced that weekend included the earliest sketches of the park, and the first holistic vision of what Disney had been dreaming up for years at that point. It included things a visitor would recognize today, like Fantasyland - but many that never made it into the park, like a Christmas-themed attraction."
""Walt Disney sometime - in 1955 - will present for the people of the world - and to children of all ages - a new experience in entertainment," read the first page of the prospectus, a document intended to entice would-be investors. "In these pages is proffered a glimpse into this great adventure ... a preview of what the visitor will find in Disneyland." That preview has a lot in common with what was eventually built, and what remains today."
"That original Holidayland would have changed with the season, "a showplace of special attractions," as the original 1953 Disneyland prospectus described, the document that Roy and Walt Disney showed to potential investors ahead of the park's construction. "Its theme is as current as the calendar," it continued. Holidayland was to celebrate a flower festival in spring, Fourth of July in summer, a harvest festival in fall and, you guessed it, Christmas during the winter season."
Walt Disney and Herb Ryman produced a ten-page 1953 prospectus that captured the earliest holistic vision for Disneyland. The brochure laid out Main Street, U.S.A., a central hub with branching lands such as Frontierland and the "Land of Tomorrow," and a surrounding track for the Disneyland Railroad. The prospectus aimed to entice investors by promising a new entertainment experience slated for 1955 and previewing planned attractions. Several proposed lands never opened, including Lilliputian Land and Holidayland. Holidayland was planned as a seasonally changing showplace celebrating spring festivals, the Fourth of July, fall harvests, and Christmas in winter.
Read at SFGATE
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