"Over the past several months, students across emerging markets have faced growing uncertainty around international college admissions. Shifting visa rules and diplomatic tensions - from the 2023-2024 standoff between India and Canada to new strains in India-U.S. ties over tariffs and immigration policy - have disrupted application timelines and eligibility for thousands. Countries such as Canada and Australia have introduced stricter student visa policies, catching many families off guard."
"The eight-year-old startup was quick to respond when India-Canada relations soured, helping Indian students reroute to Germany and assisting Canadian universities in recruiting from Nigeria - effectively salvaging student pipelines in both regions. It is now applying that same playbook amid ongoing U.S.-India strains. While Leverage continues to send students to the U.S., a growing share of that demand now comes from countries like Brazil and Vietnam - where interest in U.S. universities remains strong, founder and CEO Akshay Chaturvedi said in an interview."
Visa crackdowns and diplomatic tensions have disrupted traditional study-abroad routes and application timelines for students from emerging markets. Leverage Edu has redirected affected students to alternative destinations such as Germany, Nigeria, and Saudi Arabia to preserve enrollment pipelines. The company doubled revenue and achieved profitability while shifting recruitment sources, with growing U.S. demand coming from countries like Brazil and Vietnam. Rapid geographic agility now underpins the company’s growth strategy. In the last two months Leverage expanded into Saudi Arabia, Egypt, Vietnam, and Malaysia to tap emerging markets with rising numbers of students seeking international education but limited study-abroad access.
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