"The buildings in the post were not actual buildings on campus. The logo was not the university's logo. Perhaps most strikingly, the university's mascot appeared in profile - which was weird to Harrington, who works part-time in the marketing department and knew there were rules against altering the official mascot."
"Generative artificial intelligence - which most people are just calling AI - apparently made this post's content, and seemed responsible for several social media posts from the student life account. This was happening despite the university's own marketing guidelines: 'Departments should prioritize authentic photography and approved design assets rather than AI-generated visuals... All visual materials should follow the official UMass Dartmouth brand standards.'"
"Harrington said that her bosses in the marketing department were aware of - and frustrated about - AI appearing on the student life account, which is one of the roughly 250 UMass Dartmouth-affiliated social media accounts, including for academic departments, student organizations, and athletic teams."
Two UMass Dartmouth sophomores discovered that the official student life Instagram account had posted AI-generated content, including images with non-existent campus buildings, incorrect logos, and altered mascot depictions. This violated the university's own marketing guidelines, which explicitly state that departments should prioritize authentic photography and approved design assets over AI-generated visuals. The marketing department was aware of and frustrated by the AI-generated posts appearing on the account. Meanwhile, students have received syllabi threatening automatic zero grades and potential course failure for using AI, creating a contradiction between institutional practices and academic policies regarding artificial intelligence use.
#ai-generated-content #university-social-media #brand-guidelines-violation #academic-integrity-policies
Read at The New Bedford Light
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