"Young people are "experiencing higher education differently, and that is shaping much of what parents are saying," said Lammers. "[Parents] are reacting to the questions their children are asking and trying to find the best way to help them navigate the next steps.""
""That concern we originally saw from parents about 'I don't know what this is, I don't know where this will lead my child' is decreasing slightly," Lammers said. "But I don't think we're there yet in getting parents comfortable with these decisions, and the data reflects that.""
Parental preference for traditional four-year college declined from 74 percent in 2019 to 58 percent in 2025. Thirty-five percent of parents now consider career and technical education a strong fit for high-achieving students, up from 13 percent in 2019. Seventy-nine percent of parents said they would be a good resource in helping their child navigate a nondegree pathway, including 41 percent who strongly agreed. About 95 percent reported at least some familiarity with trade schools. Public recognition has increased that nondegree pathways can lead to strong outcomes.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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