Following challenges from the Trump administration, higher education institutions have largely responded through legal means. Notably, Harvard University has shifted its website to counter criticisms against higher education, showcasing the institution's value and contributions ahead of the May 1 college decision day. This strategic pivot demonstrates Harvard’s ability to harness its substantial resources and brand power to promote its research and faculty, providing a model for other institutions to follow in the ongoing discourse surrounding educational policies.
Since Jan. 20, many of us in higher education have felt like one of the punching bags for the Trump administration and wondered when and where the fight back would begin.
This fight could only be brought and sustained by an institution with a brand and an endowment as large as Harvard's so that others can join.
Harvard knew it had the luxury of pivoting its website away from a prospective student audience to solely respond to the critiques levied against higher education by the Trump administration.
Their redesign is sleek and beautifully walks visitors through the impact Harvard's research makes and humanizes the faculty researchers who perform it.
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