College admissions are undergoing significant transformation as enrollment rates decline and demographic shifts become evident. Admissions leaders are grappling with increased competition and a diminishing interest in traditional higher education. A recent survey revealed that they are pressured to rethink strategies for attracting, evaluating, and supporting students effectively. This includes a focus on student retention and career readiness to ensure success beyond enrollment. Institutions must adapt their recruitment methods to demonstrate the ongoing value of a college degree amidst increasing scrutiny regarding its worth.
The seismic shifts in higher education are evident, with admissions leaders under increasing pressure to not only react to changes but actively rebuild for the future.
Admissions leaders are facing a dramatic decline in enrollment, anticipating a steeper drop in high school graduates entering college by fall 2025.
41% of admissions leaders identified competition from other institutions as a major challenge, while 36% noted a declining interest in traditional college education.
Schools are tasked not only with attracting students but also with ensuring their success through retention and career readiness programs.
Collection
[
|
...
]