College athletics shifted from casual club-level activities into highly professionalized enterprises over the past 75 years, driven by revenue from football and men's basketball. Those sports generated large sums that incentivized institutional investment and concentrated resources in revenue-generating programs. Recent legal changes permit athletes to receive payments from advertisers, fans, and schools, altering athletes' status, career prospects, and the campus sports experience. Debates center on whether schools should pay revenue athletes, whether nonrevenue sports can be sustained, and how athletic admissions preferences and wealth influence access and racial composition. Questions about meritocracy, equity, and the future role of athletics in education persist.
But "over the past 75 years, NCAA sports has become ever more professionalized," Marc Novicoff wrote recently. "Football and men's basketball began to generate eye-watering sums of money, incentivizing colleges to invest more resources in them." Now, recent court cases have allowed athletes to get paid by advertisers, fans, and their schools. As college athletes' status changes, both their careers and the experience of college-level sports are starting to look different.
Letting schools pay revenue-generating athletes is long overdue. If that means letting squash and water polo die, so be it. Read the article. College Sports Are Affirmative Action for Rich White Students By Saahil Desai Athletes are often held to a lower standard by admissions officers, and in the Ivy League, 65 percent of players are white. ( From 2018) Read the article. The Logical End Point of College Sports By Marc Novicoff If players are workers, schools will have to pay them. Read the article.
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