"CHARLOTTE, NC - The Central Intercollegiate Athletic Association (CIAA®), the nation's oldest historically Black athletic conference, today announced a new partnership with the Marcus Graham Project (MGP) to launch "D9 Campaign Clash: A Battle of the Brands." The hybrid creative workshop invites college students and recent graduates from Divine 9 Greek organizations to develop innovative marketing campaigns celebrating "Greek Night" at the 2026 Food Lion CIAA Men's & Women's Basketball Tournament. Applications are now open and will be accepted through November 21, 2025."
"The Marcus Graham Project, a national network dedicated to developing diverse professionals in marketing, media, and entertainment, will unite students, alumni mentors, and D9 members for an immersive, hands-on learning experience. Participants will engage in a series of virtual sessions led by MGP mentors and industry leaders, culminating in a creative challenge designed to celebrate culture, community, and brand innovation."
""The Marcus Graham Project and our 'D9 Campaign Clash: A Battle of the Brands' campaign underscore the CIAA Youth Leadership Academy's mission to educate and empower our student-athletes," said Jacqie McWilliams Parker, CIAA Commissioner. "We're building a bridge between the classroom, the court, and the community by nurturing the next generation of young talent to lead with purpose and creativity.""
CIAA and Marcus Graham Project launched D9 Campaign Clash, a hybrid creative workshop for college students and recent graduates from Divine 9 Greek organizations. Participants will develop marketing campaigns to promote Greek Night at the 2026 Food Lion CIAA Men's & Women's Basketball Tournament. Applications are open through November 21, 2025. MGP will connect students, alumni mentors, and industry leaders through virtual sessions and hands-on mentorship. Teams will conceptualize and produce social media content guided by MGP mentors, channeling HBCU and Divine 9 culture while gaining real-world experience in marketing, media, and community engagement. The initiative collaborates with the CIAA Youth Leadership Academy to provide real-world experiences and nurture leadership among student-athletes.
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