"About 3.8 million new high school graduates are expected to enroll in higher education next fall. The number of former students with some college credits but no credential is, at nearly 38 million working-age American adults, 10 times larger. If institutions could re-engage just 1 percent of the some college, no credential (SCNC) learners, they would net nearly 400,000 additional enrollments."
"Stopped-out learners represent an enormous market-and colleges should be competing for them. But these former students and other adult learners require much different approaches from a postsecondary institution than do 18-year-olds straight out of high school. Here are three simple actions institutions can take to connect with adult learners and put them on a more direct path to enroll. Start With Your Own Stopped-Out Students."
"Institutions unsure about enrolling these students should look at the examples set by other nearby and national colleges that are successfully re-enrolling their own stop-outs. More likely than not, they're emphasizing what they can do specifically for adult learners and offering a rapid and simplified admissions process. Successful institutions also apply credit for prior learning before a learner re-enrolls and can tell incoming students exactly how long a program will take and how much it costs."
About 3.8 million new high school graduates are expected to enroll next fall, while nearly 38 million working-age adults have some college but no credential. Stopped-out learners represent a far larger market than new graduates and can yield substantial additional enrollments if re-engaged. Adult learners and former students require different approaches than recent high school graduates, including targeted outreach and streamlined processes. Traditional colleges face competition from national online universities but have an advantage with their own former students who know the institution and often live nearby. Successful re-enrollment strategies include rapid admissions, credit for prior learning, and clear program duration and cost information.
Read at Inside Higher Ed | Higher Education News, Events and Jobs
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