"We first led a public pediatric dental clinic in a rural area of Switzerland together, treating children from low-income families. We realized we had to change something in dentistry because of ineffective technologies, parents' lack of awareness, and anxiety about seeing the dentist. Haley and I built the first dental support organization, or DSO, in Switzerland."
"We came up with the idea of a fear-free dental office in our 20s. We put all of our savings together, about $100,000, and got a seven-figure loan. We opened Swiss Smile in the main station in Zurich at the end of 2002. Our office was open every day from 7 a.m. to 9 p.m."
"One day, we discovered a formulation that can treat small cavities non-invasively, without a drill. We sold everything and put all our resources toward this innovation."
Dr. Haley and Dr. Goly Abivardi, co-CEOs and founders of vVardis, are sisters who studied dentistry at the University of Zurich. After working together at a pediatric dental clinic serving low-income families, they identified critical gaps in dental care: ineffective technologies, parental lack of awareness, and patient anxiety. They established Switzerland's first dental support organization (DSO) and opened Swiss Smile, a fear-free dental office concept in Zurich's main station in 2002, operating from 7 a.m. to 9 p.m. daily. The successful concept expanded internationally to India, Russia, and other countries. Their breakthrough came with discovering a non-invasive formulation to treat small cavities without drilling, leading them to redirect their resources toward vVardis.
#dental-med-tech-innovation #non-invasive-cavity-treatment #healthcare-entrepreneurship #fear-free-dentistry #co-founder-leadership
Read at Business Insider
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