"To Trina Spear, cofounder and CEO of medical apparel brand Figs, change for the healthcare industry has to start with a focus on healthcare workers. "We believe if you serve the provider, they will be able to better serve the patient," she says. "And that drives better outcomes. That drives a better healthcare system." As part of that focus, Figs gave away hundreds of thousands of scrubs, organized healthcare worker retreats, and donated some $510,000 to healthcare nonprofits in 2024 alone."
"Now it's expanding that work by launching its own nonprofit, the Awesome Humans Foundation, which will provide financial support, training, and resources to healthcare professionals. "Our mission is to serve those who serve others, so impact has always been ingrained into the center of the company," Spear says. "The big vision that we've always had is, How do we make the experience of being a healthcare professional, no matter where you live around the world, the best it can possibly be?""
Figs centers its strategy on supporting healthcare workers, operating on the premise that serving providers improves patient care and system outcomes. The company donated hundreds of thousands of scrubs, organized retreats, and contributed about $510,000 to healthcare nonprofits in 2024. Figs launched the Awesome Humans Foundation to provide financial support, training, and resources to healthcare professionals and to enable formal fundraising. Additional initiatives include a healthcare advisory board addressing pay, mental health, workplace safety, and administrative burdens; emergency financial assistance after the Los Angeles fires; and annual donations to organizations like the Dr. Lorna Breen Heroes' Foundation and the Student National Medical Association.
Read at Fast Company
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